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Customer Reviews
King Brand ColdCure boxes

Thank You to everyone who has taken the time to write to us. Your positive feedback and success stories are what keep us striving to get even better.

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Our Children Matter


Children Matter

Our children are more valuable to us than anything. We protect them and care for them and put their well being ahead of everything else in our lives. My kids use King Brand products regularly. Not because their dad owns the company, but because they work for them.


My daughter is a very competitive athlete. A highschool junior, she was determined to rock the track circuit this year, but unfortunately, early in the season she tore her right calf muscle in training. Being the over-protective father, my position was, "that's real tough, but that's a serious injury. You'll probably have to write this season off because it's not worth destroying your leg competing injured. There's always next year."


She didn't listen of course.


Instead, she took a week from training, grabbed a Leg BFST® kit and treated herself a lot. In the second week she eased back into things and continued with lots of treatments. The following week she competed in regionals winning 2 golds and 1 silver in her 3 events. She even set a personal best. Today she's feeling better than ever and off to another meet with goals higher than ever. Good Luck Bryce!

Who Buys Our Products?


FIFA MLB MLS MMA NABC Nascar NCAA PGA UFC WCF WWE Stanley Cup Playoffs NHL
NFL USBC Juno Awards ATP MotoGP Rugby World Cup France
Oscar Award Logo MLL WBO Olympic Games X Sports

King Brand sells thousands of BFST® and ColdCure® products every month. Not only are they used by everyday people like you and I, but we get a remarkable amount of orders from professional athletes, celebrities and VIPs who pay the same price as everyone else to get our products. We don't give them away. Our products are used by Olympic and World Class athletes from just about every sport imaginable. Hall of Fame professional athletes from the NHL, NBA, NFL, and many other sports buy our products. Celebrities, politicians and billionaires buy them for themselves and their family members. The people who have access to every option in the world regularly choose King Brand products. And of course, every month, thousands of other people do too.


With that kind of volume there are countless success stories. We've provided a sample of them below.

Customer Reviews


The Reviews below are a small but excellent sample of our customer's comments. Responses of this sort are common but everyone's condition is unique. Your physician knows your situation best so always discuss treatments with your doctor to determine what is best for you.

For a full list of all our customer comments click here.


The Ankle BFST is doing wonders for my husband

The Ankle BFST is doing wonders for my husband

Products: King Brand BFST Back/Hip
Rating: Rating StarRating StarRating StarRating StarRating Star
The Ankle BFST is doing wonders for my husbands ankles/top of feet, for chronic, recurring tendon injuries that has been dealing with-unsuccessfully- going on 3 years......
Janet Montague - Jun 14, 2018 Occupation: N/A

If you are in pain don't wait!

If you are in pain don't wait!

Products: ColdCure Ankle
Rating: Rating StarRating StarRating StarRating StarRating Star
If you are in pain don't wait! Amazing Customer Service online and on the phone! So far I have purchased an Achilles Ankle Neoprene Wrap with ColdCure Technology. I received it today on a Saturday! I am thrilled with how well the wrap feels and how fast the non-migrating gel packs get cold and stay cold! Also, how easily they slide and fit inside the wrap. Once one of the three gel packs gets warm all I do is swap it out for another from the fridge or freezer....
- May 05, 2018 Occupation: N/A

I received your knee kit as a gift.

I received your knee kit as a gift.

Products: ColdCare Foot | BFST Foot
Rating: Rating StarRating StarRating StarRating StarRating Star
In November I had suffered a complete rupture of my ACL and oblique tears to my medial and lateral meniscus. I received your knee kit in December as a gift. Due to the extreme swelling that I had, I spent nearly a month using the ColdCure product....
- Apr 13, 2018 Occupation: N/A

I've experienced substantial pain relief, regained 90% mobility.

I've experienced substantial pain relief, regained 90% mobility.

Products: BFST Achilles | ColdCure Achilles
Rating: Rating StarRating StarRating StarRating StarRating Star
About two weeks ago, I injured the achillies tendon on the right leg,for the next week I experienced a pain in that heel and foot that felt like a nail in the bottom of the heel. Being in pain, on a cane, nearly immobilized, I was looking for relief on the internet, then stumbled on a site, explaining therapy involved to heal the injury, included on site was info about a products called King Brand, including Cold Cure wraps and BFST wraps....
Mark Lubecke - Feb 19, 2018 Occupation: N/A

I am back to normal activities

I am back to normal activities

Products: BFST Knee | ColdCure Leg | KB Support Tape
Rating: Rating StarRating StarRating StarRating StarRating Star
I am so thankful for the BFST Knee Wrap. I injured my knee during aerobics class in June 2017. I had an x-ray that showed my knee was not broken. But going up and down steps was painful and hazardous. Getting in and out of a car and even driving hurt my knee. Walking was difficult. Running was impossible. For the next 4 months, I tried rest, weeks of physical therapy, chiropractic and K-Laser therapy. No improvement....
Carolyn Graves - Dec 21, 2017 Occupation: N/A

There was no pain at all

There was no pain at all

Products: BFST Foot | ColdCure Foot
Rating: Rating StarRating StarRating StarRating StarRating Star
The week after the pain went away I was scared but had to try to play 18 holes of golf walking the course to see if the pain would come back. I cannot tell you how happy I was when I finished the round and there was no pain at all. I went through the rest of day waiting for the pain to come back but it didn't....
Customer: 9128229 - Sep 23, 2017 Occupation: N/A

In less than a month my bursitis is gone

In less than a month my bursitis is gone

Products: ColdCure Elbow | BFST Elbow
Rating: Rating StarRating StarRating StarRating StarRating Star
I followed the instructions and I committed my self to absolute rest and minimal use of my elbow and wearing the sleeve between treatments for support. In less than a month my bursitis is gone, my elbow is back to normal. I still continue treatments at least twice daily but I am confident it will not come back....
Ruben Seda-Morales - Aug 21, 2017 Occupation: CPO United States Navy Ret

Within 2 weeks the pain is gone

Within 2 weeks the pain is gone

Products: BFST Foot|ColdCure Foot
Rating: Rating StarRating StarRating StarRating StarRating Star
Then I found your website, ordered both the hot and cold foot products. Within 2 weeks the pain is gone and I can walk normally again....
Customer: 8197714 - Mar 25, 2017Occupation: N/A

I am impressed, amazed and thankful for having found these products.

I am impressed, amazed and thankful for having found these products.

Products: BFST Knee|ColdCure Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
Right from the very first week, I felt great improvement in my knee’s movements. Three weeks later, now I think there has been over 95% improvement in my knee....
Sam Dabestani - Jan 27, 2017Occupation: N/A

Saved me thousands of dollars for knee surgery!

Saved me thousands of dollars for knee surgery!

Products: BFST Knee|ColdCure Knee|Pre-Cut Tape
Rating: Rating StarRating StarRating StarRating StarRating Star
Wow, I ordered this product and religiously did the two therapies; the cold treatment, then 25 min. later the heating part---three times a day for 6 weeks, “low and behold” for exactly to the day of the 6th week program, my knee was healed!...
Hope Igarashi - Oct 06, 2016Occupation: N/A

THIS THING WORKS

THIS THING WORKS

Products: ColdCure Knee|BFST Knee|Roll Tape
Rating: Rating StarRating StarRating StarRating StarRating Star
A week long trip to Italy where I was on my feet all day and night was not only possible but virtually painless...
Russel Levine - Sep 30, 2016Occupation: N/A

This is nothing short of amazing!

This is nothing short of amazing!

Products: BFST Wrist
Rating: Rating StarRating StarRating StarRating StarRating Star
It's working amazingly well... had a problem for 5 or 6 years now and am pain free and am getting better every day...
Matthew Eubanks - May 30, 2016Occupation: N/A

I am very happy to endorse the ColdCure & BFST Leg Wrap

I am very happy to endorse the ColdCure & BFST Leg Wrap

Products: ColdCure Leg|Roll Tape|BFST Leg
Rating: Rating StarRating StarRating StarRating StarRating Star
Within a week there was no pain and I actually felt like the leg was healing. It has been a little over 4 weeks now and I am ready to go...
Michael Holincheck - Apr 28, 2016Occupation: N/A

I've been living a very fine life without surgery

I've been living a very fine life without surgery

Products: ColdCure Shoulder|BFST Shoulder
Rating: Rating StarRating StarRating StarRating StarRating Star
It's amazing what it has done for me. After getting an MRI telling of a torn rotator cuff and signing up for surgery, I also purchased your King shoulder wrap, both hot (BFST) and cold...
Beverly Pierce - Feb 19, 2016Occupation: N/A

I am healed and a true believer

I am healed and a true believer

Products: BFST Foot
Rating: Rating StarRating StarRating StarRating StarRating Star
This product assisted in the complete healing of my foot...
Gary Weaver - Dec 14, 2015Occupation: N/A

I have been pain free all summer and had my best golfing season yet!

I have been pain free all summer and had my best golfing season yet!

Products: ColdCure Elbow|BFST Elbow
Rating: Rating StarRating StarRating StarRating StarRating Star
I decided to try your wrap and it healed so much quicker than anything else I had tried. To this date, over a year later it has not come back. I am a golfer so it was a big deal for me to get back...
Gia Bischoffer - Sep 03, 2015Occupation: N/A

One of the best decisions I've ever made

One of the best decisions I've ever made

Products: BFST Foot
Rating: Rating StarRating StarRating StarRating StarRating Star
One of the best decisions I've ever made was purchasing the King BFST foot wrap. My Plantar Fasciitis was so severe that I could hardly walk at all! I was limping to try and...
Linda Dougherty - Sep 01, 2015Occupation: N/A

The perfect treatment for my ankle

The perfect treatment for my ankle

Products: ColdCure Ankle|BFST Ankle
Rating: Rating StarRating StarRating StarRating StarRating Star
I can use this every day in the comfort of my own home as often as needed. I would not hesitate to highly recommend the King brand products for an injury...
Barbara Souders - Aug 05, 2015Occupation: N/A

The BEST EVER pain Relief products Available!

The BEST EVER pain Relief products Available!

Products: ColdCure Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
Quality products! I went to bed with it on and that puppy let me sleep! I finally got a really good sleep...thanks to you. I am writing this to let all of you folks out there that have NOT...
Don Russell - May 13, 2015Occupation: N/A

Within 4-5 days there has been a drastic change.

Within 4-5 days there has been a drastic change.

Products: BFST Shoulder|ColdCure Shoulder
Rating: Rating StarRating StarRating StarRating StarRating Star
I am so happy with the wraps and I find they have made a huge difference already. I have a shoulder impingement and have suffered with it for the last month. I just started going to a class that teaches mild stretching/motions for my shoulder which I think is great,...
Customer: 4164324 - Jan 21, 2015Occupation: N/A

The wraps made my treatment so easy to manage right at home.

The wraps made my treatment so easy to manage right at home.

Products: ColdCure Shoulder|BFST Shoulder
Rating: Rating StarRating StarRating StarRating StarRating Star
I could do the heat treatment as often as I needed and at my own convenience - even while sitting at my computer. And the cold wrap design allowed me to be up and move about the house after doing my exercise routine....
Lois Hartman - Jan 12, 2015Occupation: N/A

The BSFT Wrap is the best thing I have ever had to heal the pain.

The BSFT Wrap is the best thing I have ever had to heal the pain.

Products: Shoulder BFST
Rating: Rating StarRating StarRating StarRating StarRating Star
Since I started using the Shoulder BSFT Wrap for my rotator cuff tear injury 2 months ago, I am feeling much better with less pain and more range of motion with my arm....
Yoshijiro Fukuchi - Dec 26, 2014Occupation: N/A

We‘re getting a 2nd wrist wrap for the house

We‘re getting a 2nd wrist wrap for the house

Products: BFST Wrist
Rating: Rating StarRating StarRating StarRating StarRating Star
Around the house we praise The King Brand and that one wrist wrap band has relieved wrists, elbows, backs, knees for other family members and several friends borrowed it. We‘re getting a 2nd wrist wrap for the house...
Tom Houghton - Dec 17, 2014Occupation: Tennis Player

The gel pack is like nothing I have ever used

The gel pack is like nothing I have ever used

Products: ColdCure Shoulder
Rating: Rating StarRating StarRating StarRating StarRating Star
The gel pack is like nothing I have ever used, the cold goes deep into the shoulder and stays cool after use, also the wrap stabilizes my shoulder after a long day. The shoulder is feeling so much better my hope is surgery will be very quick and I'll recover very fast so I can get on the courts very soon...
Zada Cunningham - Dec 4, 2014Occupation: Tennis Player

THANK YOU SO VERY MUCH!!

THANK YOU SO VERY MUCH!!

Products: ColdCure Knee|BFST Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
I realize how important it is to continue this therapy for awhile because it takes time to heal especially being a delicate soft tissue area in the knee. I have real hope now for a full recovery and I am so thankful to have found this therapy that I can do at home!...
Joyce Boyden - Oct 22, 2014Occupation: N/A

I could not be happier with these products

I could not be happier with these products

Products: BFST Leg|ColdCure Leg|Accessory Strap
Rating: Rating StarRating StarRating StarRating StarRating Star
My left knee is bone to bone on the anterior side. After using the knee wraps for two weeks now, I have less pain than I have had for the last 2 ½ years. I am back on the golf course, too. It‘s clear to me that the improved blood circulation to the surrounding tissue is helping me....
Marvin Monk - Oct 17, 2014Occupation: N/A

I will be letting EVERYONE know about ColdCure/BFST wraps!!!!

I will be letting EVERYONE know about ColdCure/BFST wraps!!!!

Products: BFST Wrist|ColdCure Wrist
Rating: Rating StarRating StarRating StarRating StarRating Star
I immediately put on the BFST wrist wrap on and found the heating pad feeling to be some relief. I thought WOW I could feel the blood flowing very well through my hand and so I kept it on for the whole 20 minute cycle...
MARIE PHILEBAR - Oct 30, 2013Occupation: N/A

BFST is a Godsend!

BFST is a Godsend!

Products: ColdCure Knee|BFST Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
Before, I walked on a cane with a very bad limp and with excruciating pain. After, no cane, no limp, and most importantly, no pain. I do not know all the proper lingo, or all the special words, but I can tell you this: this tool set is a God Send...
Robert Escamilla - Sep 8, 2013Occupation: N/A

I Wanted to Send Your Team a HUGE Thank You for Creating this Product

I Wanted to Send Your Team a HUGE Thank You for Creating this Product

Products: BFST Foot, ColdCure Foot
Rating: Rating StarRating StarRating StarRating StarRating Star
Three days ago my pain level went from a constant 10 and dropped to a 3, then 2 and this morning....well I'm smiling from ear to ear. When every step you take hurts so badly and then it suddenly stops...
Patti Schermerhorn - Sep 1, 2013Occupation: N/A

I'm wearing it right now as I write this

I'm wearing it right now as I write this

Products: ColdCure Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
I purchased a knee wrap from KBHP of the internet, and it arrived yesterday. I am post-op 18 days from my second total knee replacement....
Joseph Reilly - Jul 12, 2013Occupation: N/A

I Only Wish I Had Gotten the KingBrand Products Sooner

I Only Wish I Had Gotten the KingBrand Products Sooner

Products: BFST Knee, ColdCure Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
After 4 days of using the ColdCure wrap, for a couple of hours in the evening, my knee was no longer swollen, nor has it swollen during the day...
Sharyl Owen - Jul 1, 2013Occupation: N/A

I cannot say enough about this Company and its products!

I cannot say enough about this Company and its products!

Products: BFST Wrist|ColdCure Wrist
Rating: Rating StarRating StarRating StarRating StarRating Star
First of all, I placed my order on a Friday online and while I paid a little extra to expedite delivery, I was shocked when the products were delivered the following Monday afternoon. After all, I live in Maryland and the wrist wraps came from Canada. You don‘t see that kind of service everyday!...
JoAnne S Griffin - May 30, 2013Occupation: N/A

This Wrap is Amazing

This Wrap is Amazing

Products: BFST Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
I would like to submit a review. I purchased the knee heat therapy wrap because I have a torn miniscus. The doctor waned to do surgery but it was $5000 so I wanted to try this first. This wrap is amazing...
Judi, Wisconsin - Dec 1, 2012Occupation: N/A

The BFST is Perfect for Her

The BFST is Perfect for Her

Products: BFST Knee, ColdCure Knee
Rating: Rating StarRating StarRating StarRating Star
We went back to the doctor today and she is ahead of where she should be in her recovery. With the two treatments I know that she will be able to get back to her normal routine quicker and stay on top of her pain...
Kristine Tribble - Nov 1, 2012Occupation: N/A

I Recently Purchased Several of Your Products and I Am Amazed

I Recently Purchased Several of Your Products and I Am Amazed

Products: BFST Back/Elbow/Knee, ColdCure Back/Elbow/Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
I recently purchased several of your products and I am amazed and astonished at the effectiveness of the BFST devices. I am using the lower back, the elbow and the knee devices almost daily......
W R, Fort St. John BC - Oct 1, 2012Occupation: N/A

I Have Been Able To Avoid Tendon Surgery

I Have Been Able To Avoid Tendon Surgery

Products: BFST Knee/Achilles
Rating: Rating StarRating StarRating StarRating Star
With that regimen, I have been able to avoid a surgical tendon correction and have been able to resume my normal busy activities. Thank you...
Pat, Connecticut - Dec 1, 2010Occupation: N/A

I Am A Believer In The [BFST] Shoulder Wrap

I Am A Believer In The [BFST] Shoulder Wrap

Products: BFST Shoulder
Rating: Rating StarRating StarRating StarRating Star
Most of my pain is gone now. I have good movement of the arm. Can raise it up over head now and around to the back. Before I started the treatments I was not...
Louise Ranes, Montana USA - Dec 1, 2010Occupation: N/A

Top World Ranked Professional Boxer says Thank you.

Top World Ranked Professional Boxer says Thank you.

Products: BFST Shoulder, ColdCure Shoulder
Rating: Rating StarRating StarRating StarRating StarRating Star
My shoulder has felt better in the past two months than it has in the past two years! I highly recommend both of these products to anyone with a chronic injury who is saddled with daily pain...
R Foss, Reno NV - Nov 1, 2010Occupation: Professional Boxer

I Have Only Had the Knee [BFST] For Six Days! There Is Already Improvement!

I Have Only Had the Knee [BFST] For Six Days! There Is Already Improvement!

Products: BFST Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
I sprained a ligament in both knees a month ago doing aerobics, and was beginning to feel I would never heal. The thermal wrap is just wonderful. I will certainly recommend it to anyone...
Patricia Davidson, South Carolina USA - Jan 1, 2010Occupation: N/A

NFL Football Player Successfully Treated Achilles Tendonitis with [BFST] Wrap

NFL Football Player Successfully Treated Achilles Tendonitis with [BFST] Wrap

Products: BFST Ankle/Achilles
Rating: Rating StarRating StarRating StarRating StarRating Star
After using the [BFST] Wrap for only a month, the pain in my Achilles subsided! Thanks to the [BFST] Wrap my Achilles tendon is now feeling great! If you are experiencing ankle or Achilles pain...
Steve Smith, NY USA - Sep 1, 2009Occupation: NFL Pro Wide Receiver

I Could Feel Relief With The [BFST] Wrap After One Use

I Could Feel Relief With The [BFST] Wrap After One Use

Products: BFST Plantar
Rating: Rating StarRating StarRating StarRating StarRating Star
When I read about the blood flow I was sold on the product. I know that blood is the life of the body. When I wear the [BFST] wrap I don't want to take it off. It gives relief and warmth right where it hurts...
Yolanda, Georgia - Sep 1, 2009Occupation: N/A
King Brand‘s BFST and ColdCure Therapy Wraps Shop

If you‘re serious about treating your body with the best possible solutions, get BFST Technology® or ColdCure Technology® from King Brand®

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Reviews from King Brand Customers. Excellent samples of our customer's feedbacks, comments, testimonials, and reviews of our products. Professional Athletes, Olympic and World Class atheletes, Hall of Fame professional atheletes, celebrities, VIPs, use our products. Countless success stories of our products helping thousands of people.